Complimentary GTM System Diagnostic
Build What Funds Next
Builder of Founder-independent Go-to-Market Architecture for Technology Companies ($4M-$12M ARR) and Indie Game Studios
Playbooks Built Under Real Constraints, Real Accountability
Chris' go-to-market strategies consistently form high-impact strategic
partnerships that create new revenue streams.
Ritchie Corpus
Technology Executive, AMD, Intel, EA
$2.4B Exit Contribution ▪ $100M Partnerships ▪ 12-15pt EBITDA Improvement ▪ 400% Growth Delivered
25+ years building GTM infrastructure for B2B SaaS, consumer software, and PE-backed technology companies. Stardock CCO (36 product launches, $50M portfolio) and former Compuware Director ($80M business unit). I specialize in operating model transformation, strategic partnerships, customer success operations, and GTM architecture. MIT Certified in AI Strategy. I build the revenue and partnerships operating systems that run without you so you can focus on what only you can build.
Measurable Value Creation
$2B Category Expansion
Operating Model Transformation
Operating Model Transformation
Led comprehensive strategic positioning and target operating model design for Phase 5 expansion.
Result: Multiple qualified investment bids secured
Operating Model Transformation
Operating Model Transformation
Operating Model Transformation
Architected end-to-end GTM transformation across $50M+ portfolio through algorithmic optimization.
Result: 12-15 point EBITDA improvement, #1 market position
Enterprise Transformation
Operating Model Transformation
Enterprise Transformation
Co-led transformation at Compuware / Dynatrace alongside Geoffrey Moore's Chasm Group.
Result: Scaled to $300M ARR, $2.4B Thoma Bravo exit
Strategic Partnerships
$80M Consulting Business Unit
Enterprise Transformation
Structured and negotiated partnerships with AMD, NVIDIA, Microsoft, Google, and Valve.
Result: $100M+ in partner revenue and value created.
$80M Consulting Business Unit
$80M Consulting Business Unit
$80M Consulting Business Unit
Led product-related consulting operations at Compuware with full P&L accountability.
Result: 4x close rate improvement, 50% sales cycle reduction, 98% NRR
Portfolio Company Advisory
$80M Consulting Business Unit
$80M Consulting Business Unit
Delivered five successful PE-backed portfolio company engagements (2017-2023).
Result: $8M capital secured, 0-$2M ARR builds, 3 AAA partnerships
Engagement Models
Executive Partner
Consulting Project
Executive Partner
MOST POPULAR
3 - 12 Months
2-3 days per week dedication
Full operational accountability
Team Leadership & development
Board & investor reporting
Strategic initiative ownership
$15K - $25K per month
Advisory Retainer
Consulting Project
Executive Partner
STRATEGIC
3 - 6 months
1 day per week + on-demand
C-suite advisory and guidance
Strategic initiative design
Board preparation support
External stakeholder relations
$10K - $15K per month
Consulting Project
Consulting Project
Consulting Project
PROJECT-BASED (T&M)
4 - 24 months
Specific deliverable focus
Structured analysis & recommendations
Implementation roadmap
Knowledge transfer
Team Capability Building
$175 - $250 per hour
Case Studies & Testimonials
SaaS, Publishing & Partnerships
SaaS, Publishing & Partnerships
SaaS, Publishing & Partnerships
Chris helped us implement effective go-to-market strategies for our independent gaming and tech company, solidifying our leadership position on the global stage through strategic partnerships. This approach not only resulted in new revenue streams and access to new customers, it also significantly increased our enterprise value and attracted investment opportunities.
Brad Wardell, Founder & CEO
Stardock Systems, Inc. & Oxide Games
Innovation Vision & Alliances
SaaS, Publishing & Partnerships
SaaS, Publishing & Partnerships
Chris' leadership in technological innovation and go-to-market strategies is both visionary and impactful. He combines strategic insight with practical expertise and market execution, consistently driving value creation forming high-impact strategic partnerships and revenue streams.
Ritchie Corpus, VP, AMD, Intel, EA
Launch to Compounding Scale
SaaS, Publishing & Partnerships
Launch to Compounding Scale
Chris helped us scale our B2B marketplace from concept to revenue generating business with sustainable unit economics. He helped us build end-to-end product management systems including pricing models, sales enablement frameworks, and GTM partnerships moving us from $0 to $2M in twelve months.
David McMurtrie, CEO ModuGo
Venture Execution
Launch & Acceleration Capital
Launch to Compounding Scale
Chris created a whole product offering for our digitally transformative fuel automation business resulting in higher dollar sales, profits and customer satisfaction; the strategy also created stickiness within accounts giving us protection against competitive displacement.
Sam Simon, Chairman
Simon Group Holdings Family Office
Launch & Acceleration Capital
Launch & Acceleration Capital
Launch & Acceleration Capital
Chris helped us develop an investor package that quickly caught the attention of high value targets resulting in financial and logo capital partnerships unlocking our high-potential growth trajectory.
Erik Kiilunen, Founder & CEO
Neuvokas Corporation "Gatorbar"
Target Market Initiatives
Launch & Acceleration Capital
Launch & Acceleration Capital
Chris is focused on understanding the customers problem first and to a full extent, he uses a pragmatic approach that inspires people, builds references and scales target pursuits that drive market pull and accelerates global sales.
Wim Rjettdiik, VP & Country Manager Compuware Corporation
Leadership & Growth
Commercial & AI Innovation
Commercial & AI Innovation
Chris excels at guiding teams to market-leading positions through effective go-to-market strategies and a clear, simple vision. His approach to execution is both efficient and highly effective, making him a valuable asset for developing a solid marketing strategy and fostering strategic partnerships that drive investment.
Dr. Shawne Duperon, Leadership Coach; 6-Time Emmy Award Winning Producer; Good Gossip Communications Ph.D.
Commercial & AI Innovation
Commercial & AI Innovation
Commercial & AI Innovation
Chris helped us understand the AI revolution in terms of practical application and market needs. He helped us develop strategies for our industry partnerships program including LTU's AI Center of Excellence, Ph.D. Programs, Custom Research, and Simulation & Design Platform R&D.
Mark Brucki, Associate VP Economic Development, Lawrence Tech University
Turnaround & Repositioning
Commercial & AI Innovation
Turnaround & Repositioning
Chris led our target buyer repositioning strategy and pursuit at Compuware, repositioning Dynatrace to line of business buyers, resulting in reduced sale cycle times by 50%, improving average deal size by 200% and securing a global ecosystem of Tier-1 line of business executive references.
Dan Hughes, VP Business Transformation, Compuware Corporation
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120-day playbooks built under real constraints with real accountability. Performance improvements guaranteed. Free diagnostic gives you confidence in my work before you buy an engagement. Let's Get to Work.
Ecosystem Context & Signal Sources
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